As 2020 comes to a close, we’re taking a look back at some of the top sweepstakes for 2020. As a sweepstakes company we generated some amazing results for our clients and made it clear what’s working now for brands when it comes to giveaways.
Here are the top 3 sweepstakes of 2020 and the outstanding results they generated.
Jarritos
Jarritos, the famous Mexican fruit soda brand, launched a sweepstakes with sponsor Tipp Distributors earlier this year at national retailers for the brand.
The prizes included 49cc Scooters, Electric Bicycles, and $500 Gift Cards all aimed at matching with the brands “Super Good” brand concept.
The outcome?
Jarritos enjoyed increased case purchases across all retail partners and raised brand awareness as their beverages go viral across the United States. They also grew their following on social media thanks to the thousands of participants that entered.
Read more: Soda Brand Jarritos’s Sweepstakes Scores with Fans and Retailers – Case Study
San Juan Seltzer
San Juan Seltzer, an alcoholic sparkling water brand, launched a regional sweepstakes promotion across retails in Idaho, Oregon, and Washington this summer.
The promotion was offered to retailers in exchange for preferential display of San Juan Seltzer products in their stores.
The results?
Using a combination of in-store displays and social media, the brand was able increase sales, grow their following on social media, and attract hundreds of participants while complying with all sweepstakes laws.
Read more: San Juan Seltzer Text to Win Sweepstakes Marketing – Case Study
Left Hand Brewing
Left Hand Brewing, one of Colorado’s most beloved breweries, launched a new summer flavor this year and used a sweepstakes promotion to get the word out. The brewery also used the promotion to bring awareness to the important cause of Multiple Sclerosis research.
The promotion involved social media and in-store ads.
The outcome?
Left Hand Brewing was able to grow their social media following, attract hundreds of participants to the promotion, raise brand awareness for their new product, and get the word out about their charitable efforts!
Read more: Left Hand Brewing Sweepstakes Marketing Via Social Media – Case Study
Thank You!
Congratulations to all of the sweepstakes sponsors on their results this year! We’re delighted to have been the Sweepstakes Administrators and a part of helping you to achieve your goals in 2020. Now let’s look forward to a new year of stellar sweepstakes for 2021!
Need help with sweepstakes or contest management? Call 305-505-5393 or email us with your questions.
