Sweepstakes Administration Services
Give us your goals and details and we’ll give you a professional promotion run by a sweepstakes management team with experience in sweepstakes, contests, technology, marketing and compliance.
Ready, Set, Execute
We’ll turn your concept into reality. From conceptual development to technical setup and execution, you can count on us. This includes legal compliance and everything involved in running your sweepstakes without a hitch.
Official Sweepstakes Rules? Of Course. Abbreviated Rules Too
Can’t have an effective promotion without Official Sweepstakes Rules. We’ll draft them for you and offer advice on compliance and sweepstakes laws. Abbreviated Rules are included for your advertising materials as well. Our sweepstakes management team works with lawyers to ensure legal compliance for your industry.
Secure ABC Approvals for Alcohol Sponsors
If you sell an alcohol product, we’ll submit your sweepstakes to state Alcohol Beverage Control boards, where needed, to get your promotion approved.
Official Sweepstakes Rules Page
We’ll create a custom Official Rules page online so your sweepstakes rules are accessible to all interested parties and participants.
Entry Page
Get a customized entry form online to collect entry data like name, email, address and more. The entry page is hosted by Sweeppea, but can be embedded on your website.
Thank You Page (entry confirmation)
After entering, participants will be taken to your customized Thank You page confirming their entry. This page can also be optimized with special offers or calls-to-action from your brand.
Winners List
Don’t worry about written requests for winners’ lists. You’ll get a publicly available web page to host the list of winners for your sweepstakes.
Surety Bonds & State Registrations
Did you know a few states require bonding and registration for certain sweepstakes? If your promotion meets these requirements, we’ll take care of filing, bonding and registering for you to ensure your sweepstakes is compliant.
And the Winner Drawing & Verification is… Drawn & Verified
Once your sweepstakes ends, leave the winner details to us. We’ll randomly draw winner(s) from all eligible entries and verify they’ve followed the Official Rules of your sweepstakes.
Alternate Means of Entry (AMOE)
Does your promotion need an AMOE? We’ll host P.O. Boxes to collect written entries, giving participants an alternate or no-cost method of entry.
Prize Fulfillment
When it comes time to pack and ship winner prizes, we’ll handle it for you. Prize fulfillment fees are based on prize size, weight, quantity and total prizes shipped.
Insured Prizes
Everyone loves giving (and receiving) big cash prizes. With Prize Indemnity Insurance you can offer a substantial cash prize and pay only a portion of the cost. We’ll set it up for you.
Travel Fulfillment
When we said we can handle everything, we meant everything. This includes serving as “travel agents” when the prize is a trip. Count on us for travel coordination, reservations and itinerary management for winners.
Contests and Sweepstakes on Social Media
Today it’s only natural to want to run your promotion on social media. Put our experience to work running your contest or sweepstakes on any social platform. Whether it’s an Instagram or Facebook photo contest, a Pinterest sweepstakes or a campaign on multiple platforms, your promotion will benefit from all of our skills and services. We make the most of each platform (public galleries of submissions for example) to boost the fun factor, while following the guidelines of each social channel.
Running a sweepstakes may seem easy, but...
Knowing how to meet federal and state laws, industry regulations and platform guidelines is not. Don’t put your brand at risk. Get a professionally managed promotion that follows the law and protects your brand. We’ll help ensure your sweepstakes is a success!
Looking to Run Your Own Sweepstakes?
Learn more about Sweeppea's Online Sweepstakes Platform.
What Is the Difference Between a Sweepstakes and a Contest?
Under United States law, sweepstakes and contests are two distinct promotional structures requiring different compliance frameworks. A sweepstakes selects winners entirely by chance — a random drawing from all eligible entries — which is why "No Purchase Necessary" and an Alternate Method of Entry (AMOE) are legally required to prevent classification as an illegal lottery. A contest awards prizes based on skill or merit: entries are judged against objective criteria such as creativity, accuracy, or technical quality. The key legal distinction is the "Dominant Factor Doctrine" — if chance is the dominant factor in determining a winner, the promotion is a sweepstakes. If skill dominates the outcome, it qualifies as a contest. The "Material Element Test," applied in some jurisdictions, evaluates whether skill meaningfully separates participants' results. Misclassifying a sweepstakes as a contest — or vice versa — can expose sponsors to regulatory action in multiple states.
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How a sweepstakes administration company works
A sweepstakes administration company manages every stage of a promotion from legal setup through prize delivery. The process typically begins with a compliance review: the administrator evaluates the promotion type, entry method, prize value, and geographic eligibility to determine what legal documentation is required. Official Rules are drafted to satisfy both federal standards and any state-specific requirements — Florida and New York require registration and bonding when total prize value exceeds $5,000; Rhode Island requires registration above $500. If the promotion involves alcohol, submissions to the relevant state Alcohol Beverage Control (ABC) boards are prepared and filed. Once rules are approved, the entry platform is configured, winner drawing procedures are documented, and participant data handling is set up in compliance with applicable privacy regulations.
Running a sweepstakes in-house typically requires coordinating between legal counsel, a web development team, a prize logistics vendor, and a compliance specialist — each a separate engagement with its own timeline and cost. A professional administrator consolidates all of these functions under a single contract with a predictable budget. Turnaround times are faster because the processes are standardized: Sweeppea delivers Official Rules in 3 to 5 business days for standard promotions, compared to weeks when legal review is handled ad hoc through a brand's outside counsel.
Sweeppea administers promotions across a wide range of industries. CPG brands run purchase-with-proof or on-pack sweepstakes tied to product launches. Alcohol brands require ABC Board coordination and age-gated entry pages. Automotive sponsors run dealer-level or national sweepstakes with vehicle prizes that trigger specific ARV disclosure requirements. Retailers run in-store and digital campaigns requiring AMOE infrastructure. Media and entertainment companies run fan engagement sweepstakes with social entry components. Each industry carries its own compliance nuances — a single administrator with experience across all of them reduces the risk of a regulatory misstep.